NEM
20 Year Journey - Circle of Life
Logo Campaign
Key Visual
Identity Design
Poster
Calendar Design
NEM is one of the earliest fashion brands to appear in Vietnam market. The year 2022 is the 20th anniversary of the brand. During that journey, NEM has accompanied millions of Vietnamese women from their youth until they become successful women, and the journey is not over yet. We named that journey “Circle of Life”.
That was the idea for us to create the logo design and the identity for the campaign “Nem - 20-year journey”..
Inheriting the concept of “Circle of Life”, we evolved to create the design of NEM's 2023 Calendar. The life cycle is like a year, beginning - ending - and continuing again. Identically, the flowers will never stop blooming and emitting fragrance. We believe that the customers of NEM are like those flowers. Twelve flowers are stylized in the "Circle of Life" circle unified in 12 calendar pages, making the idea of the campaign appear metaphorically but rigorously.