Caluci
Elegant And Dynamic
Brand Story
Brand Strategy
Brand Consultant
Brand Identity
Logo Design
CALUCI is a Men's Fashion brand pursuing the image of an Elegant - Dynamic man who looks good in all circumstances. After 3 years in the market, it’s time for CALUCI to enhance its brand identity to create solid brand awareness and positioning.
The repositioning process starts with the redesign of the logo. We created 02 versions of the Logo: the Symbolic Logo and the Text Logo. Our design needs to be fashionable, easy to adapt, successful in showcasing the dynamic spirit of the Brand as well as simple to be displayed on e-commerce platforms since online shopping is the trend in fashion.
Given the consistency of the brand identity, we also created graphic motifs, fonts, and colors that exude dynamism but no less elegance.