3moms

Being smart in logo design

3MOMS is a brand that imports and distributes products for Mothers & Babies. 3MOMS brings safe, convenient products, creating a "Smart" life for Vietnamese moms and their children.

“Smart” is the keyword throughout the process of creating 3MOMS’s brand identity, especially the logo. Thinking of “Smart”, we get our inspiration from Lego. Since the brand is for moms and babies, it should be lively, too. That’s why the 3MOMS Logo is a combination of Lego blocks and resembles a teddy bear mascot, both remind us of a joyful childhood.

We created the image of a bear with the letter “O” at the center and 2 letters "3" and "M" representing the 2 cute ears. Without going into the details of the expression, we created a genderless logo that is suitable for all audiences and ages. The logo can be used flexibly depending on the layout of each application.