Alkaline
Amazing Reborn
Strategic Consulting
Brand Positioning Consulting
Brand Story
Design Logo
Packaging Design
In modern life, hectic working culture has led many people to form an unhealthy lifestyle, leading to the excessive amount of acid in the body. This is the source of many diseases. And that's why Alkaline Living was born - a product that helps balance acids in the body, helping users to be healthier and preventing diseases.
First and foremost, the packaging design for Alkaline needs to show the "Balance" that the product brings. The second point in our design approach that we place great importance on is that: Although Alkaline is a pharmaceutical product, we want to find an easy-going approach that isn’t too heavily medical related, thereby making it easy to create a natural attraction to target consumers.
Nature is full of miracles. Despite having experienced many events and natural disasters, nature still revives from the ashes, thanks to the extremely basic elements that create lives, which are: Water - Plant - Sun. Water is the source of life. Sun and plants produce oxygen to breathe. All of them create a cycle that never changes, and nature always creates a balance for the life of all species.
Originate from that belief, we created a Logo that is inspired by 3 images: The Leaf - The Water Drop - The Halo, through which awaken intense emotions in audiences about a "miracle" water that helps the body revive, get balanced, repel all diseases and become healthier than ever.