Alpha Pharma

ALPHA Leap – The Story of a Breakthrough in Brand Positioning

Alpha Pharma is a trusted Vietnamese pharmaceutical brand. Unlike conventional pharmaceutical distributors, Alpha invests in modern laboratory research to create special formulations. We realized this uniqueness will be the perfect material to create the story of the Brand. That’s why we choose “Breakthrough” as the main concept in Brand positioning.

“The Alpha Leap” is the story we built for Alpha, based on the belief that the shortest distance between two dots on a plane (for example, a sheet of paper) is the line connecting those two dots. But when we bend the plane (the sheet of paper), the distance is greatly shortened. That is the concept of "Alpha Leap" - a breakthrough in human space science, invented by Albert Einstein.

That is also the endless inspiration to create the brand story of Alpha Pharma: by thinking out of the box, we can create breakthroughs and reach new heights of success. This aspiration also motivated humans to never stop aiming at higher and higher mounts throughout thousand years of history.

Based on that idea, we create a letter mark logo with the letter A the key symbol. The Logo is minimalistic, easy to apply yet still distinctive in its own way.