Viettel
Design starts with a story
Every value that appears in life, no matter how small it is, deserves to be respected and honored. The little things that we tend to easily overlook, may be the things that make a difference in life. It could be a worker who comes up with initiatives to enhance productivity or a farmer who works hard for us to have precious grains of rice, ...
Just like the night sky with millions of stars, every single VALUES can SHINE and RESONANCE together to create a better life.
That is the idea throughout our creation of the Viettel Calendar 2022’s design.
The “Dot” represents the value of each individual, while “Star” represents the shining and resonance of all values. These are the two elements that create the consistency in design of Viettel’s 2022 calendar.
NEM
20 Year Journey - Circle of Life
Logo Campaign
Key Visual
Identity Design
Poster
Calendar Design
NEM is one of the earliest fashion brands to appear in Vietnam market. The year 2022 is the 20th anniversary of the brand. During that journey, NEM has accompanied millions of Vietnamese women from their youth until they become successful women, and the journey is not over yet. We named that journey “Circle of Life”.
That was the idea for us to create the logo design and the identity for the campaign “Nem - 20-year journey”..
Inheriting the concept of “Circle of Life”, we evolved to create the design of NEM's 2023 Calendar. The life cycle is like a year, beginning - ending - and continuing again. Identically, the flowers will never stop blooming and emitting fragrance. We believe that the customers of NEM are like those flowers. Twelve flowers are stylized in the "Circle of Life" circle unified in 12 calendar pages, making the idea of the campaign appear metaphorically but rigorously.
DTS
Geometric shapes, visual principles and Pop Art colors
DTS is a leading company in Vietnam in the field of Telecommunications Solutions, Information Technology and Data Center Services. A calendar for 2023 was a gift to honor customers and internal employees after a long journey of development.
In order to present the brand's philosophies recently, we choose the sayings of famous technology entrepreneurs such as Jack Ma, Steve Jobs, Reed Hastings... as the theme throughout. The formula sets out the way to convey those messages with artistic images yet not leaving the spirit of the technologists.
We use geometric blocks of the same visual principle, complemented by the vibrant colors of the Pop Art style. This approach makes viewers find each calendar page novel and interesting. Accordingly, the message is conveyedmore easily than ever.
