
VNPT Cyber Immunity
VNPT Cyber Immunity – When the “Circle” Becomes a Symbol of Digital Trust
Brand Strategy
Brand Positioning
Brand Story
Logo Design
Brand Identity
Mascot Design
VNPT Cyber Immunity (VCI) is a leading cybersecurity brand in Vietnam, under the VNPT Group.
On its journey to expand globally with the new positioning “Cyber Wellness for a Trusted Vietnam”, the brand sought a modern and international identity that still inherits VNPT’s familiar values.
Layer restructured the brand symbol using the design language of the “Circle”, representing three core values:
Core – a solid foundation; Connectivity – strong and seamless links; Control – the ability to monitor and protect.
The system of concentric circles was developed as a metaphor for multi-layered defense, reflecting VCI’s capability to provide comprehensive protection and foster trust in the digital space. The result is a modern, memorable identity that evokes a sense of safety and reliability.
In parallel with the new identity, VCI the Turtle was created as the brand mascot, embodying trust, resilience, and technological intelligence.
Inspired by the legend of Saint Gióng, VCI represents the spirit of courage and guardianship, symbolizing VCI’s role as a “technological hero” – always ready to defend Vietnam’s cyberspace and spread enduring digital trust to its customers.