Wetee

Translating Brand Emotion into Digital Experience

In this project, Layer captured Wetee’s youthful and cheerful spirit, transforming it into a digital brand experience with emotional depth, while simultaneously encouraging user engagement and purchase behavior. The mascot serves as a key connector between the brand and its users — a humanized element that makes the experience feel approachable and natural.

Every motion, expression, and micro-interaction was intentionally designed to make the brand feel like it’s speaking to the user, rather than simply presenting information.

The entire website structure was developed around the principles of intuitive UX and emotive UI — with clear layouts, seamless navigation, and a light, uplifting visual rhythm.

This balance between logic and emotion ensures the website performs effectively while fully conveying Wetee’s brand essence.